Get found by the customers already searching for you.
An established, hands-on process for improving how your business shows up in local search, accelerated by AI and delivered by a person who knows your industry.
Most businesses are invisible exactly where it matters.
Only 35% of SMBs say they have a Google Business Profile.
BrightLocal, SMB Marketing in 2025
75% of consumers take less than 30 minutes to decide which business they want to use.
BrightLocal, Consumer Search Behavior 2026
If your business isn’t showing up clearly in that window, the customer chooses someone else. Not because they picked a better business, but because they found one faster.
Built for the businesses that live or die by who shows up first.
Law Firms
Where local search conversion timing matters most.
Dental & Optometry Practices
Where new-patient acquisition depends on being found.
Therapy Practices
Where trust and profile credibility drive the first call.
A defined process, not an open-ended retainer.
Audit
A complimentary assessment of where you stand today.
Foundation
30 days of focused optimization.
Report
Clear monthly updates on what’s changed.
Grow
Data-driven expansion once the foundation is solid.
Every engagement includes the same foundation.
This is what makes a business findable and trustworthy where people are actually searching. Scope expands from here based on your market and goals.
Google Business Profile Optimization
Full profile completion: categories, services, service areas, description, attributes, hours, and photos.
NAP Consistency Audit & Fix
Name / address / phone matched across Google, Bing, Apple Maps, and the top local directories.
Compliant Review Generation
A simple, compensation-free system for asking happy customers or clients for reviews.
Monthly Performance Reporting
Plain-English updates on profile views, search queries, calls, and ranking movement.
Beyond the foundation
For businesses in more competitive markets, the engagement can grow to include:
Local Content & SEO
Ongoing local-keyword content, expanded citation building, and quarterly competitor analysis.
Growth Partnership
Dedicated page build-out, local link-building/PR outreach, conversion tracking, and a monthly strategy call.
No generic price list, and that’s deliberate
What makes sense for you depends on your market, your competition, and how competitive your specific search terms already are. Every engagement is scoped after a real look at your business. Get a complimentary audit first, and you’ll know exactly what’s worth doing before we ever talk numbers.
How this plays out, industry by industry.
Every industry searches, and gets found, differently.
Law Firms
When someone searches “[practice area] lawyer near me,” they’re often deciding, and calling, within the hour. That moment is won or lost before you ever speak to them.
Where we focus first
Full practice-area and service-area completeness on your Google Business Profile, a compliant review-generation system, and NAP consistency.
What we’re careful about
No “expert” or “specialist” claims without the underlying bar certification, no settlement figures without required context, and no outcome testimonials without the disclaimer your bar rules require. Compliance is built in here rather than bolted on afterwards.
Best fit
Solo and small firms in family law, estate planning, immigration, employment, and, on a longer and more competitive timeline, personal injury.
Dental & Optometry Practices
New-patient acquisition is a local-search problem before it’s anything else. Most new patients search before they ever ask a friend for a referral.
Where we focus first
Profile completeness across every service and insurance detail patients actually filter by, a steady stream of compliant reviews, and consistent listings across Google, Bing, Apple Maps, and the directories patients actually check.
What we’re careful about
No clinical claims beyond what you’d approve, and no incentivized reviews. Every review-generation system is compensation-free by design.
Best fit
Solo and multi-provider practices that are good at the clinical work but have never had the time to make their online presence match it.
Therapy Practices
Trust matters more here than in almost any other category. Someone searching for a therapist is often making a harder, more personal decision than any other local search.
Where we focus first
A complete, warm, specific profile with specialties, approach and service areas clearly stated, plus a respectful, compliant way to build review volume, since trust signals carry unusual weight in this decision.
What we’re careful about
Nothing that compromises client privacy or professional guidelines. The review and content systems are built to be appropriate for a therapeutic practice, not repurposed from a generic retail playbook.
Best fit
Solo therapists and small group practices who are excellent clinically but effectively invisible to the client searching for exactly what they offer.
The same directness we bring to every NovaPoint engagement.
You work directly with the person doing the work, not an account manager.
Honest timelines and honest reporting, including when something isn’t working.
We use AI to move faster on research and execution, without cutting the human judgment that keeps the work accurate.
What we don’t do.
We don’t manage paid ad campaigns, we don’t rebuild your website, and we don’t promise guaranteed rankings, because no one honestly can. What we do is make sure your business shows up clearly where real customers are already looking.
See exactly where you stand.
A complimentary visibility audit shows you exactly how your business looks to a customer searching right now. No pressure and no commitment.